How Much Has GTA Online Earned Since 2013?
GTA Online has become one of the most financially successful live-service products in gaming history. Here’s a breakdown of the numbers, based on Take-Two Interactive’s own financial disclosures.
Total Franchise Revenue Since 2013
As of early 2026, the Grand Theft Auto franchise has generated over $10.38 billion in cumulative revenue since GTA V’s September 2013 launch, according to Take-Two’s own reported financial data — a figure that includes GTA V sales across all platforms, GTA Online microtransactions, and the GTA Trilogy Definitive Edition remaster.
GTA Online’s Specific Contribution
GTA Online alone — separate from base game sales — is estimated to have generated over $5 billion in lifetime revenue through Shark Card purchases and GTA+ subscriptions, based on industry data analysis. Some estimates place GTA Online’s specific contribution as high as $2.5-3 billion when isolating just microtransaction revenue from broader franchise totals, depending on how the figures are calculated.
How This Compares to Other Entertainment Products
GTA V’s $10+ billion franchise total makes it one of the most successful entertainment products ever released in any medium — commonly cited as outperforming numerous major film franchises and best-selling music catalogs in direct revenue comparison.
Why GTA Online Kept Generating Revenue for Over a Decade
Unlike a typical single-player game with a finite content lifespan, GTA Online’s continuous update model — new heists, vehicles, properties, and events released regularly since 2013 — kept players actively spending money more than a decade after the base game’s original release, an unusually long lifespan even by live-service standards.
What This Means for GTA 6 Online
Given GTA Online’s proven, sustained profitability, it’s a near-certainty Rockstar will replicate this model for GTA 6’s online mode — see our GTA 6 Online guide and our piece on the expected economy reset for what’s known about how the sequel’s online mode is shaping up.
Quick Facts Recap
- Total GTA franchise revenue since 2013: Over $10.38 billion (as of early 2026)
- GTA Online’s estimated lifetime revenue: Over $5 billion
- GTA V copies sold: Over 225 million
- Key revenue driver: Continuous GTA Online content updates since 2013
Frequently Asked Questions
Will GTA 6 have GTA Online-style multiplayer?
Rockstar hasn't detailed the online component yet, but given GTA Online's success, a connected multiplayer mode is widely expected.
Is GTA 6 confirmed for PS4 or Xbox One?
No — GTA 6 is confirmed only for current-generation consoles (PS5 and Xbox Series X|S), not the previous generation.
Will there be a pre-load option before launch?
Rockstar hasn't confirmed pre-load details yet. Most major open-world titles do offer pre-loading in the days before release, so it's reasonably likely.
What new gameplay features does GTA 6 have?
Confirmed and leaked details point to improved AI behavior, more interactive environments, and refined combat/stealth options compared to GTA 5.